Saturday, May 10, 2014

What is video scribing? Video Doodle or Whiteboard Animation Video


Karin Berg was like teachers the world over – passionate about her students, desperate to give them the attention they deserved, but stretched to her very limits. Then her government in Sweden proposed changes to the education system – changes that would ramp up her workload and strip away what little time she did have. Karin was exhausted. But she was game for a fight. She made a short, quirky video expressing her frustration. A virtual placard. An online grrrr. It was no masterpiece, and Karin could never have guessed where it would take her

In no time, her protest went viral in Sweden. Karin was invited to debate the proposals with the Minister for Education – live on national television. She gave him both barrels.Later, in a 75-minute private meeting, they discussed the changes at length. Karin’s followup video was aimed directly at members of parliament in the Riksdag.You can find Karin’s videos on YouTube.

They are compelling viewing even if you don’t have a word of Swedish.
But why? And how did she make such a splash? What were Karin’s videos?
Not celebrity talking heads, slick slide presentations, or live films with famous actors.They were whiteboard animations.

Have we met before?
Also called scribes or scribed videos, whiteboard animations show images drawn onto a whiteboard before your very eyes. They unfold in sync with a voiceover to communicate your ideas in a clear, linear narrative.
Like cartoons, scribed videos tell a story. Unlike cartoons, they are not animated in the traditional sense and don’t need to be silly or end in a punchline.

Sound familiar?

That’s because you’ve seen them before. In the series finale of Weeds.In 2007, when UPS explained its USP using just a man, a pen and a whiteboard.In a series called RSA
Animate, where inspirational talks were made into scribe videos and went viral.
And on tech blog Mashable, to celebrate Facebook’s tenth birthday.
Karin Berg follows in a long line of audacious scribes, from prehistory to the present day.
Just how far back does scribing go?

Saturday, July 20, 2013

Animated Doodle Videos: Fun And Creative Way To Introduce Your Business with Doodle Videos

Animated doodle videos are gaining popularity today. These are viewed everywhere. Many experts consider the videos becoming the next big thing in video marketing. What are animated doodle videos? These are hand drawn animation videos which can convey the message to the audience about your company’s story in a way which still images and regular web videos cannot compete with. These videos are suitable method to capture the interest of website’s visitors and deliver the message with more human touch. This is something which is rare to be found in digital and technical world. When the visitors are watching your story told through hand draw animation videos, they will be captivated since their anticipation level is constantly arises for the completion of the image.


Why the videos are working so effectively? You might be wondering about this. The videos have the ability to improve the quality of your website. You can also enjoy great user experience. It is known that search engines are ranking website based on the website’s quality and user experience. Some aspects which determine the user experience are including the number of pages visitors go to, the length of their stay on the website, and much more. Nowadays, you might see many visitors are using social media. With the popularity of social media, your visitors will share your video if they find it informative and entertaining with their friends. This process can help you to improve the profit of your website. It will naturally improve your SEO ranking and local business ranking.

In creating animated doodle videos, you have to create simple and fun message. Informative video is sure important. However, you should consider other aspects like its fun and eye catching. If you only add graphs and statistics, it will be boring and people will close it as soon as possible because it is simply boring and unattractive. It also does not have anticipation factor. You need to apply the right explainer web video marketing to guide your visitors in the right directions.

Animated doodle videos are working to highlight your creativity when you correlate the images which you draw with what you are saying. The video will engage the mind of your visitor in a way which cannot be done by other video marketing forms. By using these videos, you can convey the messages to your visitors while entertaining them. The explainer video allows you to bring images to life. When you are telling your story and delivering your message, your visitors will be mesmerized while they are absorbing your statement and make connection of it with every movement in the video.

Many audiences stay to see the final result of the artistic effort instead of the story which you are telling. However, this process provides better understanding of what the audiences have learned. You will create memorable impression than forgettable one. There is a possibility that your visitors will be back again another day. If your animated doodle videos are very interesting, your visitors will share it with their friend or circles. As the result, it will bring more traffic to your website.

Animated doodle videos are useful for any business. The videos will improve your marketing effort. It helps you to make your product and service standing out from other products in the market. There are many ways which you can choose to create the videos. You can always have the option to create the video by your own. Many programs are available in the market to help you to create the best video. Another alternative which you can choose is hiring the service to create animated doodle videos. The company helps you to create the best videos for representing your business.